How
does Expressly Gourmet make more money for my
restaurant?
It's simple! Your
restaurant's costs can usually be broken down
into food, overhead and labor. Your profit is
what you're left with. In delivery, the only cost
associated with sales by using this service, are
the food costs. The food costs tend to be 25%-35%.
Your overhead does not go up, and your labor cost
stays the same. Expressly
Gourmet will also increase your takeout
business as well as your dine-in business, of
which 100% sales goes back to your restaurant.
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How
does Expressly Gourmet send additional sales to
my restaurant?
We will place your
menu and restaurant logo on all our menus, web
site and advertisements for all to see. There
are numerous ways we can promote your restaurant.
Keep in mind, our web site, email promotions,
and on going mailing campaigns are just a few
of the many ways we promote your restaurant.
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How
Does Expressly Gourmet Market My Restaurant?
In a sense, Expressly
Gourmet is a company that specializes
in marketing restaurants. Our goal is to market
your restaurant and sell your food. Here are some
of our ongoing marketing techniques which help
us to market your restaurant:
Menu
Guides - San Diego
publishes 5 menu guides approximately twice a
year. Distribution includes but is not limited
to;
• Bulk Mail Distribution
• Radio Promotional Giveaways and Ads
• Corporate Businesses
• Placement in Hotel/Motel Rooms and Lobbies
• Beach Vacation Rentals
• Inserts in Local Magazine and Neighborhood
Newspapers
• Move-In Packets in Condos and Apartment
Complexes
• Passed out with each Delivery
• Apartment Door Hangers
• Fax Promotions
• Displayed at our partnering restaurants
There may be a small marketing fee associated
with this service. The amount of this fee depends
on the various types of extra marketing pieces
you may choose to co-op with Expressly
Gourmet .
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How
does Expressly Gourmet get us the order?
We will send your
restaurant a detailed fax. All faxed orders are
confirmed, via telephone with your restaurant.
We handle everything but the cooking! Most orders
are picked up within 25 minutes after the order
is confirmed. Large catering orders may be placed
in advanced and arranged with a specific delivery
pickup times.
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How
does Expressly Gourmet pay the restaurant?
We are a commissioned
based company. On a semi-monthly basis you will
receive from Expressly
Gourmet , the following:
• An Accounting statement of all orders
and totals including discount.
• A check for the total amount due.
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How
does Expressly Gourmet deliver the customer's
food?
The delivery
professionals carry insulated food bags that keep the
cold food cold and the hot food hot. Remember,
that if your restaurant currently offers take
out, the standards of Expressly Gourmet
are much higher than the individual
picking their food and bringing it home themselves.
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How
does Expressly Gourmet handle customer problems?
Expressly
Gourmet handles all customer
complaints and inquires. Our staff is fully trained
and able to handle complaints of any kind, whether
it originated from the restaurant or through us.
100% satisfaction is our only goal! We may offer
a redelivery or a credit for the customer. If
the restaurant was responsible we will inform
you of the customer's concern in order to prevent
it from occurring again.
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How
does Expressly Gourmet bring my restaurant more
business?
Absent from these
figures is the impact on your In-House and Take-Out
business as a result of the Expressly
Gourmet Advertising and Marketing.
Expressly Gourmet
reaches over 250,000 Households, Businesses, and
Hotel Rooms. We cannot calculate the exact amount
of additional business our marketing will bring,
but our experience indicates that the average
restaurant has an increase in non-delivery business
of approximately 5%-10%.
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